The rules that govern what a real estate agent may say, show and imply in a post, built into templates and defaults so that the compliant version is also the fastest one to make.
Explore the library
Every published schematic is readable, copyable and free to adapt.
5 schematics
The brokerage content stack
MarketingThe software path from a clip on a real estate agent's phone to a published post, drawn so that the approval step does not become the place content goes to die.
Every channel and asset a brokerage needs to be unavoidable: all the social platforms, the owned digital foundation, the physical and print assets, exclusive events, the big conferences, and the guardrails that govern what any of it may say.
Seven stages from stranger to repeat client, every AI and human touchpoint along the way, and a named, buildable tech stack for a brokerage that stays lean as it scales.
Next-gen brokerage
BusinessThe cloud-brokerage operating model in full: the real estate agent split, the attraction engine that replaces a recruiting department, the equity that creates switching costs, and the place where the economics strain.