Explore the library

The mechanics underneath a short video that performs: what the first second has to do, why the middle loses people, and which of it is craft rather than luck.

What an individual real estate agent should actually post, on which platforms, and how the mix changes over the first year of building an audience that is local rather than large.

The repurposing engine that makes daily posting survivable: a small number of capture events, deliberately filmed to be cut apart, feeding every channel for weeks.

A fixed shot list a real estate agent can run alone on a viewing day, designed so that one visit yields a walkthrough, a set of vertical clips and enough offcuts to keep posting for a fortnight.

The hardware a real estate agent can actually carry and use alone between two appointments, ranked by what genuinely changes how the footage looks rather than by price.

An organic-first content test for a consumer app: one virtual persona, one account, and a gate that has to be passed before a second one exists.