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The mechanics underneath a short video that performs: what the first second has to do, why the middle loses people, and which of it is craft rather than luck.

A fixed shot list a real estate agent can run alone on a viewing day, designed so that one visit yields a walkthrough, a set of vertical clips and enough offcuts to keep posting for a fortnight.

The hardware a real estate agent can actually carry and use alone between two appointments, ranked by what genuinely changes how the footage looks rather than by price.